There’s a significant responsibility of being data fluent. That is to be accountable to reality and to be intellectually honest so the organization can make the best possible decision.

The most overlooked aspect of analytics is also the most critical — knowing which questions matter.

Becoming Customer-Centric and managing your business with Customer Lifetime Value (CLV) is a winning strategy. That is the central message of Peter Fader and Sarah Toms’ 2018 book, The Customer-Centricity …

Let’s assume that you are aware of product analytics and its many benefits. You’ve figured out what questions are important for your Product team to answer. You must answer these …

If you’re joining me for the first time, this is a series on evolving the analytical abilities of your Product team. The first post covered data culture, while second focused …

Before we get started, let’s level set. This series focuses on evolving your Product team’s analytical competency. In the first post of the series, we began with creating a baseline …

Transforming your Product Team’s Analytics Prowess is a synthesis of my experiences and lessons with evolving Cornerstone OnDemand’s Product analytics competency. Cornerstone is a 20 year old public company with …