25 Sapient Principles for Better Data Literacy
There’s a significant responsibility of being data fluent. That is to be accountable to reality and to be intellectually honest so the organization can make the best possible decision.
Superior Analytics Starts with Proven Questions
The most overlooked aspect of analytics is also the most critical — knowing which questions matter.
Not All Customers Are The Same: Takeaways from “The Customer-Centricity Playbook”
Becoming Customer-Centric and managing your business with Customer Lifetime Value (CLV) is a winning strategy. That is the central message of Peter Fader and Sarah Toms’ 2018 book, The …
Five Steps: Getting a Product Analytics Platform
Let’s assume that you are aware of product analytics and its many benefits. You’ve figured out what questions are important for your Product team to answer. You must answer …